Selling Services After a Disaster: What Works (and What Doesn’t)
Selling services after a disaster isn’t as simple as reopening your doors. Customer needs shift, priorities change, and trust must be rebuilt. This post explores what actually works when marketing and selling in post-disaster environments—and what tactics can backfire. From adjusting your messaging to offering the right solutions at the right time, understanding the dos and don’ts can make all the difference in a successful recovery strategy.